Visibility & Credibility Platform

Visibility made
simpler.

A faster, smarter way to build credibility for startups, founders and growing businesses — without the complexity of traditional PR.

3–5
Guaranteed Coverage Pieces
30–60
Day Turnaround
AED 8.4K
Starting From (VAT incl.)
Built for
Early-stage startups Founders Small businesses Funding announcements Business launches Founder positioning Brand credibility
Who We Are

Visibility without
the complexity.

Press Identity is a modern visibility and credibility platform built for early-stage startups, founders and small businesses that want to build momentum without the complexity of traditional PR.

Powered by POP Communications — an award-winning PR and communications agency in the Middle East — Press Identity was introduced as a faster, smarter and more accessible solution for businesses that may not yet require, or have the budget for, traditional PR retainers.

We help businesses become more visible through streamlined, application-based visibility packages designed to support launches, announcements, founder positioning and brand credibility in a more efficient and scalable way.

Powered by POP Communications ↗

A trusted ecosystem built on quality and credibility

All businesses choose their packages and apply through our submission system. Each application is reviewed for editorial and platform fit before approval — maintaining quality and credibility for every business we work with.

01
Visibility
Get in front of the right publications and audiences
02
Credibility
Build founder authority and lasting brand trust
03
Momentum
Support key growth moments with strategic visibility
How It Works

Simple. Streamlined.

Step 01
Choose Your Package
Select the visibility package that fits your stage, goals and budget from our three focused options.
Step 02
Apply & Authorise
Submit your application with business details and news angle. Your card is authorised — not charged yet.
Step 03
Review & Approval
Our team reviews for editorial fit. Approved → payment captured. Not approved → hold released. You pay nothing.
Step 04
Build Visibility
We handle the press release, outreach, coverage and reporting — you focus on your business.
Coverage across publications including
Packages

Choose your
visibility level.

Application-based packages reviewed for editorial fit. Your card is authorised at submission — payment only captured on approval.

Starter
Starter Visibility
30 Days
AED 8,400
Inclusive of 5% VAT · No hidden fees
  • Kick-off call
  • Press release drafting
  • Distribution to relevant publications across industry & regional markets
  • Guaranteed 3–5 pieces of coverage
  • Media monitoring
  • Coverage report

* Coverage is guaranteed. Specific publication titles cannot be guaranteed.

Strategic
Momentum OS
60 Days
AED 21,000
Inclusive of 5% VAT · No hidden fees
  • Kick-off call
  • Brand and visibility strategy session
  • Press release drafting
  • Founder bio development
  • Distribution to relevant publications across industry & regional markets
  • Guaranteed 3–5 pieces of coverage
  • One founder interview secured
  • Media monitoring
  • Coverage report

* Coverage is guaranteed. Specific publication titles cannot be guaranteed.

Looking for more? For businesses seeking an agency relationship with advisory and strategic communications, we recommend our sister agency — POP Communications ↗
Editorial Review

Quality over
quantity.

01
Application Submission
Submit your details and news angle. Your card is authorised — not charged — at this stage.
02
Editorial Review
Our team reviews your application for editorial fit, news value and platform alignment within 2 business days.
03
Approval & Onboarding
On approval, payment is captured and we schedule your kick-off call. If not approved, the card hold is released in full.
04
Execution & Reporting
We execute your visibility package and deliver a full coverage report at completion.

Why the application process matters

We review every application to ensure we can deliver meaningful coverage and to maintain the quality and credibility of our platform — protecting our media relationships and the businesses we work with.

Payment is only captured when we're confident we can deliver results. You are never charged for a declined application.

Apply Now →
Get In Touch

Ready to build
visibility?

Have questions before applying? Reach out directly.

Business Enquiries
Office Tel
Email
Office
The Manor by JA, Ground Floor,
Office beside The Garden Restaurant,
Al Furjan, Dubai, United Arab Emirates

Registered as Viral Public Relations Management

Start your visibility journey

Choose a package, submit your application and our team will review your fit and be in touch within 2 business days.

View Packages →